Media Relations + Storytelling

With a straight shot through the clutter we deliver the storytelling expertise needed to get to the heart of the real stories that people want to hear, develop relationships with ever-stretched journalists and round out storytelling in a way that makes it go further and wider. Our approach includes research, interviews that ask all the right questions and training our clients on what makes a good story.

With decades of experience working with executives and subject matter experts, our approach to thought leadership and executive visibility is simple. The very best at this work are leaders with the point of view to tie their expertise and business to the sentiment of the marketplace and trends of the day. Anything else will sound too promotional and overly self-serving.

In the new world of affiliate marketing and ongoing promotions, the key is to make the product relevant to a journalist's story, not yours. The days of working with journalists who just cover products are over, the new focus should be on creating moments that are part of the news cycle, solve problems and deliver value. 

We deliver media trainings and offer counsel to veteran interviewees and first time spokespeople alike with three simple principles to follow, know your message - and come back to it, answer the questions you are asked - briefly, and be human - not perfect. The very best interviews are informative, and memorable, but bite-sized, using nuggets and real world examples to make points.